After extensive research into the cooking habits of our target audience, we uncovered a compelling fact: a significant percentage of individuals, especially college students and young professionals, face daily challenges when it comes to meal preparation due to their limited time and cooking knowledge.
Our survey results highlighted that about 40% of respondents either didn't cook or simply heated up frozen food. Additionally, our respondents expressed a desire to cook more frequently if they had easy access to quick, affordable recipes and the necessary ingredients.
Building on these findings, we at Cibo are excited to introduce our innovative solution – reusable, eco-friendly tupperware with engaging product designs that feature recipes for straightforward, fresh meals. The first purchase includes the tupperware, along with all the ingredients and materials needed for a delicious meal. This not only simplifies meal preparation but also reduces food waste and encourages individuals to enjoy cooking at home. With Cibo, we aim to empower our audience to embrace the joy of cooking while fostering sustainability in their daily lives.
